Happy Ratio is a new kind of food – nutritionally balanced, easy to make and tasty. Happy Ratio has the perfect balance of nutrients the body needs everyday and is as simple as blending the product with 300 ml water for 30 seconds!

The logo and visual language employ the idea of “ratios” to create a striking and memorable aesthetic that fits perfectly with the positioning “The Future of Food”. Extended visual language to a content dense website that beautifully explains the product, the creation story and is rich in detail for the Food Geeks and Body Hackers who want to look “Under the Hood”