Tea Trunk is one of India’s first brands of gourmet teas founded and run by a Tea Sommelier. The website is an attempt to take forward the playfulness of the brand identity but also to make sure that the design meets key objectives such as high-degree of differentiation from other tea brands, beautiful shopping experience etc...

Tea Trunk as a brand was positioned as a gourmet tea accessible and approachable. Another challenge was to build a global brand that would work across geographies. The design is flexible, memorable, clean, bold, minimal and most of all playful.

The website uses Shopify as a base for the ecommerce components and is designed using components from the visual language built over the years for the brand – clean, bold, minimal and most of all playful.