Hello! I’m Palak

Using design thinking to incite change, unlock creativity & design products that make our lives more productive, human, & delightful.

Investigating human experiences, understanding the big picture and diving into tiniest details of interaction design to turn wicked problems into simple, inclusive & intuitive designs.

Outside the design sphere, I am an avid traveller, a tea enthusiast & a stationery hoarder. I am also a big Harry Potter fan, but then who isn’t!



Lead Product Designer

Nov 2018 - Present |
User Research, Interaction & Experience Design for Thoughtspot's Web & Mobile platforms.


Product Designer

Jun 2017 - Nov 2018 | 1 year 6 mos
Product Architecture, System Design, Interaction & Visual Design for Flock App

Beard Design

UI/UX Designer

Jul 2015 - Jun 2017 | 2 years
UI/UX for Web & Mobile, Motion Design, Brand identity & Visual Language & Mentorship


Dhirubhai Ambani Institute of Information & Communication Technology

Masters in Communication Design

2013-2015 | 🏅Gold Medalist CPI 8.70

Gujarat Technological University - Darshan Institute of Engineering & Technology

Bachelors in Computer Engineering

2009-2013 | CGPA 8.92


Experience Design

Experience Planning

User Research, Competitive Analysis, UX Strategy, Product Architecture, User Flows, Wire-framing, Experience Prototyping

Experience Execution

Visual Design for Websites and Web App, Mobile Apps and other interfaces.

Brand Design

Brand Strategy

Brand Positioning, Brand Name, Brand Architecture, Tone of Voice, Identity Design, Logo Design, Brand Visual Language.

Brand Applications

Packaging Design, Brand Campaigns, Print Design, Space and Retail Design